Harnessing the power of creatives to transform fashion's dark side

Alex is a Creative Director, fashion designer and artist with a career spanning ten years in the fashion industry, which has seen him collaborate with leading fashion brands, charities and organisations. With his ethos of 'Creative input for a positive output', Alex launched the EMG Initiative, repurposing high end 'fashion waste' to create exclusive products that raise money for charity. Ambitious and unconventional with a creative diversity that’s seen his career grow from underground record label artist to a respected name in the creative industry. His own experiences lead him to question the negative aspects of the fashion industry, frustrated by its obsolete nature and a personal desire to work on the bigger issues effecting the world. Focusing on waste and exploitative production, Alex searched to find a better balance in his career, collaborating with Traid, Childhope, The Rainbow Collective and Fashion Revolution, holding workshops, talks, creating collections from waste material and raising funds to obtain birth certificates of garment workers in Dhaka, Bangladesh.