Who we are



advaya is a leading transformative learning and experience platform creating online and offline programmes led by the leading minds of our time. We invite you to radically shift how you see the world and your place within it.

Established in 2015 by sisters Ruby Reed and Christabel Reed, advaya is a thought leader taking an interconnected, relational approach to how we reimagine our worlds. advaya’s mission is to re-enchant people with life so they can heal relationships with themselves, each other, the sacred, and the natural living world.

advaya’s global faculty brings together leading visionaries, scientists, spiritual teachers, artists, authors, activists, philosophers and storytellers. Programmes centre the sacred, establish relational consciousness, celebrate nature, create community, build resilience, heal division, cultivate clarity of mind and orient members towards transformation in every area of their lives.

You can sign up to individual courses live or on-demand, or become a member to access all past and upcoming courses as well as weekly member events, including the spiritual ecology study club, breathwork, and nature connection.

Welcome to your home for transformative learning.

The 5 foundations of advaya

Re-enchantment

We have fallen out of love with life. It is clear from how we treat ourselves, each other and the natural living world. advaya programmes awaken you to the sacred, animistic, interconnected and joyous heart of existence, guiding you to connect to the extraordinary that lies within the ordinary, to the mystery within the seen and unseen.

Transformative learning

Transformative learning enables you to create change that goes beyond the surface. You might have had transformative experiences, but in order to integrate those insights into daily life and truly shift behavioural patterns, we need regular guidance, inspiration, practice, ritual, wisdom and community.

Relational consciousness

Ecological and relational consciousness enables multi-dimensional healing as we move towards a paradigm of partnership and interconnection. The microcosm reflects the macrocosm. We are nature. Nature is us. advaya weaves together the inner and outer, personal and planetary, to offer holistic learning rooted in the knowledge that everything is connected.

Freedom and liberation

advaya’s programmes explore how we can free ourselves from the patterns, perspectives and paradigms that hold us back from fulfilling our innate design as individuals and cultures.

Universal wisdom, a diversity of perspectives

advaya’s global faculty of teachers represent a multiverse of cultures, histories and traditions. This is core to advaya programmes as we embrace a multiplicity of perspectives, complexity and nuance. Each year advaya welcomes over 2000 free members and participants through our bursary programme, ensuring finances do not prevent the deepening our our community committed to transformation.

Meet the team

Ruby Reed

Ruby Reed is the co-founder and director of advaya and Earthed. Over the last 10 years she has brought tens of thousands of people together in joyful spaces that reimagine how we see the world. She is interested in how our relationship with metaphysics and consciousness shapes our worldviews and cultures as a species. She is also a curator for Medicine Festival and Trustee of Resurgence Trust.

Christabel Reed

Christabel Reed is the co-founder and director of advaya and Earthed. Her work is energised by a fascination in how we heal our relationship with ourselves, each other, our environments and the cosmos. For Christabel, we cannot separate these entwined journeys of inner and outer healing if what we envision is a world that thrives.

Grace Burrows

Grace joined advaya to blend her professional experience with her love for community and learning. From studying Anthropology at LSE to a recent Cambridge diploma in business sustainability, Grace believes that education is a transformative pursuit and should be accessible to all. When not working at advaya she can be found working her other job, looking after her son Dusty.

Sophie Crawford

Sophie is a master's student at the University of Amsterdam from Montreal, Canada. With experience at various governmental and non-governmental organizations, she currently supports with content creation and programming at advaya. Sophie is committed to communicating with global audiences in ways that are meaningful, evocative, and collaborative so that sharing stories builds and maintains relationships of reciprocity that transcend borders, and digital tools are harnessed to amplify voices and the natural world.

Virginia Vigliar

Virginia is a writer, curator, and researcher exploring social justice, ecology, feminism, and art through a poetic lens. Her work is aimed at softly deconditioning from the systems we inhabit, she does this through sensorial essays, workshops, and talks. Writing and ritual are at the center of her research, which wants to highlight the revolutionary character and power of creativity, inner knowledge, and art, focusing on deconditioning through storytelling. Her work in community infuses poetry, ritual, movement, dialogue, and critical analysis. She is the voice behind WAVES, and her words are in Atmos Magazine, The Guardian, Al Jazeera, The Lissome, World of Topia, and many notebooks around the world. She is currently weaving narratives as Head of Content here at Advaya.

 Laila Saber Rodriguez

Laila Saber Rodriguez is an Egyptian & Mexican filmmaker, creative director and artistic researcher based in Barcelona. Her artistic research explores speculative practices and radical imagination and their role in film and storytelling. As a filmmaker, she has directed and edited her short films that appeared in Milan Triennale, MOMO Film Festival in Rotterdam, Bahrain Film Festival and the Media Arts & Technology Festival in The Netherlands. She is the founder of a studio collective called Les Shapeshifters dedicated to acts of shapeshifting and documenting improvisational arts and music between different artists. Besides this, she works with Andrea Galano Toro as Cruda Collective on audiovisual performances (making music and sound) and giving workshops on hybrid creative methodologies that focus on ecology, magic and art. Currently working as video editor for Advaya as well.

Andrea Galano

Andrea is a Chilean, Barcelona based, Audiovisual Artist and Graphic Designer. She explores storytelling as a gesture to activate and enchant transformational experiences through her videos, audiovisual installations, graphic work, performances, workshops, and lectures. Her focus on storytelling encompasses ecological narratives, animism, hybridity, magic, and dreams; which for her, re-enchant this world, open new worlds and allow for a regenerative narrative to birth in a society of rigidity and linearity. She holds a bachelor in Graphic Design, and a Master's in Audiovisual Innovation and Interactive Spaces. She is currently working as a Video Editor for Advaya, alongside her collaborator Laila.

Olivia Merry

Olivia is a marketer and brand strategist with nearly a decade of experience in driving growth and transforming brands. She played a pivotal role in expanding Bumble's UK user base from 300,000 to 15 million within three years and led the successful growth of WaterBear, an impact-focused streaming platform, to 2.5 million users. As the founder of Studio 30FOR, a marketing and creative consultancy, Olivia has worked with purpose-driven organizations to amplify their impact through strategic branding, creative direction, and innovative marketing campaigns. Her holistic approach combines a deep passion for sustainability, wellness, and social change with a strong track record of delivering tangible results. At Advaya, Olivia will lead the marketing team with a strong focus on elevating the brand's mission and expanding its reach. She is dedicated to crafting impactful strategies that resonate with socially conscious audiences and align with Advaya’s vision for a better world.

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